BBC1 to show first-look Drama trailers during the Olympic coverage.
Very exciting news! In a bid to take advantage of the exposure the Olympics garners, the BBC will be showing Exclusive trailers for its BBC One Original British Drama line-up in an Olympic Takeover.
BBC One will launch its new Original British Drama campaign to the nation throughout the Olympic period. Over the next 17 days audiences will get a sneak preview of the brand new original British drama coming up on the channel. From Hunted, Good Cop and The Secret of Crickley Hall to Accused, Shetland and Ripper Street. Plus, Doctor Who, Merlin, The Paradise and EastEnders – keep switched on at approximately 8pm each night to see more.
Danny Cohen, Controller, BBC One says: “The London 2012 London Olympics provides a rare and unique opportunity to showcase some of BBC One’s very best forthcoming programmes to our audiences.
At approximately 8pm across the 17 days of The London Olympics, we will give viewers the first exclusive look at a range of brand new original British drama coming up on BBC One – in the form of specially-made feature length trailers. From Hunted to The Paradise, Good Cop and The Secret of Crickley Hall, Shetland to Ripper Street, these new series highlight the exciting and broad range of tones, stories and worlds we want drama on BBC One to encapsulate.
Plus viewers will get an exclusive look at what’s coming up on Eastenders, Merlin Accused and Dr Who. It’s a fantastically diverse and ambitious combination of fiction coming up on BBC One in the coming months”
Ben Stephenson, Controller, BBC Drama Commissioning adds: “BBC One drama offers audiences the most vibrant and most original home grown drama in Britain today. This upcoming range of new drama titles are the very best of British, made with ambition and scale that I hope will capture the imagination of our audiences with the same spirit as the London 2012 Olympics.”
The scheduled airdate for each of the BBC One Drama trails is as follows:
Sat 28 July Original British Drama Bundle Trail
Sun 29 July Hunted
Mon 30 July Good Cop
Tues 31 July Accused
Wed 1st Aug The Secret of Crickley Hall
Thurs 2nd Aug Doctor Who
Fri 3rd Aug Merlin
Sat 4 Aug The Paradise
Sun 5 Aug EastEnders
Mon 6 Aug – Sat 11 Aug repeats of above
Sunday 12 Aug – Ripper Street
The Trails are a part of the BBC One Original British Drama – Made in Britain Campaign.
Let us know if the comments below which of the new and returning drama’s your most looking forward to?